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Netflix Phenomenon: What your Business Can Learn (Ep. 262)

by TODD HARTLEY, on Sep 23, 2020 5:19:37 PM

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Business owners - you’re not going to like this - but 37% of employees admit to binge watching Netflix at work. And that was BEFORE we all started working from home in our underwear.

And now that we’re in a business video world, and 70% of ALL subscribers admitting to binge watching Netflix (#TigerKing), there are a lot of important lessons companies can learn from studying their business model.

So, let's rewind. In the beginning, Netflix was just Blockbuster without the brick and mortar. It wasn’t on-demand yet. We didn’t have the bandwidth, they weren’t producing their own shows, and they weren’t using a personalization algorithm to keep you glued to the screen. 

All of that came later, after they responded to key market trends. Netflix didn’t create the world we live in, but they have shown business leaders how to dominate in the world we are living in today

What we’ve learned from Netflix is that one size fits all information doesn’t serve our customers - it needs to be personalized and relevant. Information needs to be available 24/7 and it needs to be friggin’ BINGE-WORTHY man! 

In this episode of Video Marketing Mastery, I talk about how today’s buyers now expect businesses to provide an effortless, on-demand buying experience that’s personalized to their needs. I discuss how Netflix has set the standard for hooking their customers attention and keeping it. Smart companies can take the example of what Netflix did to pivot their business and create an amazing buying experience...and I’m going to tell you how.

And you can just wing-it! Like a great Netflix series, if you want your prospect to go all the way through your binge-worthy buying experience, you have to lay out a smart strategy from the beginning. So let’s get to it! Hit play to hear all about The Netflix Phenomenon and what your business can learn.


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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • How Netflix pivoted their business to keep customers engaged
  • What you can learn from Netflix to make your buyer’s journey better
  • Why your content should be binge-worthy and personalized
  • How to hook your prospects’ attention and keep it
  • Steps to get your prospects and customers to say YES!

Links & Resources

  • Read these 50+ Netflix facts and stats that define the company’s dominance
  • Check out the WireBuzz remote sales page to see how we’re using video
  • Follow Todd and tell him you’re listening to the podcast on LinkedIn
  • Gain access to our free Video ROI mini-course by signing up here

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

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Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

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