What You Can Learn from the Rise of Video Streaming (Ep. 78)
by TODD HARTLEY, on Apr 19, 2017 10:24:00 PM
There’s been a huge turnover in industry leaders in a very short amount of time. Instead of Blockbuster, we now stream movies and shows on Netflix. People are using Uber instead of calling a cab. Even big hotel chains are playing second fiddle to Airbnb.
So how are these multibillion dollar companies losing customers to rapidly growing startups? With such large budgets, how did they miss the mark and fail to keep up?
They made the mistake of getting comfortable, relying on the status quo to maintain their success. And now, even businesses that you wouldn’t expect to be easily affected by the advances in technology are seeing tough competition.
That’s why it’s important to stay on top of marketing and business news every single week. It’s important to learn from today’s big fish like Google and Facebook, who know that the next obstacle is just around the corner and the fight to stay on top is never over.
So tune into this week’s podcast to hear the latest news in tech, social media, and video marketing!
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In This Episode, You’ll Learn:
- What marketing lessons you can learn from Jim Brewer’s daily takes on the New York Mets
- Why people engage with video 5x longer than static content
- What crimes were recorded by Facebook Live users this week
- How Facebook Live video is performing compared to the rest of their video content
- How Lake County Sheriff, Payton Grinnell, is using social media
- Why more than half of U.S. households are using a streaming service
- How Netflix is using hidden clues to engage dedicated fans
- What to expect from YouTube TV
- Why YouTube is removing ads from channels that have less than 10,000 views
- The difference between video and TV
- Which new video metrics you should keep an eye out for on Facebook
- How a Cincinnati Reds pitching prospect could be damaging his career with social video
Links & Resources
- Want to see our content series in action? Sign up for our FREE Video ROI Mini-Course
- Do you have a favorite show on Netflix? If so, let me know by tweeting me at @TheToddHartley
Here's a photo I took of Jay Leno's security team helping him get into a tiny Fiat!
Here's a view of Jimmy Kimmel Live across the street from the conference I spoke at.
Below is a photo of the 5-time boxing champion, Sugar Ray Leonard, speaking at the American Gem Society!
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