Case Study: How to 10x Your Engagement With a Content Series (Ep. 75)
by TODD HARTLEY, on Apr 11, 2017 10:16:00 PM
Any content marketer who's paying attention knows that quality trumps quantity in 2017.
These days, publishing a 500-word blog post every day won’t get you very far. And no one’s going to watch your video unless it provides real value, no matter how short it is.
But before you get to work on a 12,000-word blog post or a lengthy webinar, consider this:
If you can barely capture someone’s attention in the first place, do you really think they’ll want to spend the next hour reading or watching that content?
You see, we’ve reached a pivotal moment in content marketing where consumers are demanding comprehensive, in-depth content. Yet they still want it in a bite-sized, easy-to-follow format.
So how do you strike a balance that actually helps you stand out amongst your competitors?
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By developing a content series.
What is a content series?
Think about your user-experience with Netflix compared to cable. With cable, you’re left waiting for the next episode, even if it’s a rerun. You’re on the network’s schedule, and by the time they premiere the next episode, you’ve already forgotten half of the plot and might even lose interest.
Now consider the instant gratification of Netflix. As soon as you find a TV show that you enjoy, the whole season is right there in front of you. And you can watch as much or as little as you want. Even if you don’t binge the whole thing in one night, you can still stream the episodes on-demand, whenever you’re ready.
Wouldn’t you’d rather have the Netflix experience?
Well, so would your prospects.
And a content series allows you to do just that.
By publishing a set of related blog posts, creating a week-long mini-course, or even producing a short video sequence, you can give your audience plenty of information without overwhelming them. Then, they can consume your content on their own time, at their own pace.
And once you have their attention, you can build trust and turn your leads into well-educated prospects. But don’t just take my word for it!
In this week’s podcast, Marcus shares a case study about the success of our own video mini-course, and how you can use a content series to meet your business goals.
So if you want to learn how to increase email open rates, click-throughs, and ultimately expand your audience's’ attention with a content series, you’ll definitely want to give this episode a listen!
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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- How to inform consumers so that they understand your product or service’s worth
- Why content series are the future of content marketing
- How to use an Attractive Character sequence to build trust and lead your audience through the sequence
- The open, click-through, and watch-time rates of our Video ROI Mini-Course
- Other applications of sequential content
Links & Resources
- Want to see our content series in action? Sign up for our FREE Video ROI Mini-Course
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