by TODD HARTLEY, on Jan 1, 2016 9:44:00 AM
Inbound marketing has forever changed the way we do business.
Your customers are savvier and more informed than ever before. They don’t want to speak with your sales team until after they trust you and have researched your product.
The buying process has been fundamentally changed and your business needs to adapt if you want to stay competitive.
In this episode of Video Marketing Mastery, I interview Dan Tyre, the Director of Sales at HubSpot, one of the leading authorities on inbound marketing.
To get great insights about inbound marketing and how it intersects with video, give this episode a listen!
And if you like the show, please subscribe on iTunes and leave us an honest rating and review. You’d really be helping me out!
NOTE: You can also listen to the episode here, or download the episode to your device.
In This Episode, You'll Learn:
- How the internet has shifted the balance of power in sales
- What your target customers really need to make a buying decision
- How to build trust with your target customers before asking for the sale
- Why "helpful" is the new "viral"
- The three stages of the buyer's journey and how to create content for each stage
- How video can speed up your sales process
[clickToTweet tweet="PODCAST: What Marketers Need to Know About #VideoMarketing and #Inbound w/ @DanTyre" quote="PODCAST: What Marketers Need to Know About Video Marketing and Inbound w/ @DanTyre"]
Links & Resources
- HubSpot's Sales & Marketing Platform
- Wistia Video Hosting
- More info on HubSpot's integration with Wistia
- Articles by Dan Tyre
- Follow Dan on Twitter: @DanTyre
- Free Worksheet: How to Choose Profitable Video Topics
WireBuzz's HubSpot + Video Case Study
Thanks for Listening!
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