How WireBuzz Became One Of The Fastest Growing Companies in America (Ep.250)
by TODD HARTLEY, on Sep 3, 2020 4:44:10 PM
A lot of young businesses have trouble deciding how to price out their services.
Hell – About 3 years ago we ended the year with a really low % of profit...so low that over the New Year’s break I was bent out of shape. How could we have just knocked out over 3,000 client videos that year and not have a huge pile of gold waiting for us?
The truth is, I was never taught how to price my projects. Back then, I actually thought my real problem was I just needed to sell more. And if I sold more, that would be the difference in the profit margin.
Having a tiny profit margin felt like a mission critical crisis we needed to solve. So what did we do? We flipped that crisis into opportunity and reworked how we priced every project that came through the door.
Our controller created a SaaS tool exclusively for us and it enabled us to stop guessing on our prices and deliver even more amazing work. You know what happened? It increased our profitability 7x!!! Can I get an “AMEN”?
And now we are one of Inc 5000’s fastest growing private companies in America.
But it didn’t just take reworking our pricing. Landing on the Inc 5000 required rethinking our services. Video is just the vessel that moves the buyer to the end goal. We had to provide more services so we could create buyers’ journeys. In this episode I’ll explain all the things we switched up so we could start pitching larger, more complex projects and focus on ROI.
And if I made our SaaS tool publicly available to you, and you are 100% interested in learning how to take your business to exponential growth, I might invest the money to get you access to the tool WireBuzz created. But I have to hear from you - so, let’s test market demand right now. If you think you might want to use the tool that radically transformed our business and increased our end of the project profit margin 7x, send me an email at firstname.lastname@example.org.
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In This Episode, You’ll Learn:
- Why WireBuzz wasn’t seeing the ROI they should have been
- How to become more profitable by offering more services
- Why it’s not JUST about video!
- About the tool that increased WireBuzz’s profitability by 7x
- Why the customer journey takes more than just a video
Links & Resources
- Email Todd about the SaaS tool at email@example.com
- Check out the WireBuzz remote sales page to see how we’re using video
- Follow Todd and tell him you’re listening to the podcast on LinkedIn
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