How to SEO Your Videos Like a Boss, with Mark Traphagen (Ep. 7)
by TODD HARTLEY, on Feb 18, 2016 9:51:00 AM
Want to dramatically increase the lifetime value of your videos?
Of course you do!
That’s why in this episode, I interview SEO guru Mark Traphagen. He shares tips and techniques you should use to get your videos to rank in search results.
If you apply what you learn in this episode, the vast majority of your video's views will come from search engines in the months (or years) after you stop promoting new videos.
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In This Episode, You’ll Learn:
- [caption id="attachment_2887" align="alignright" width="300"] Mark and Todd hanging at Fenway Park[/caption]
Why the text you place around your video (headline, description, transcripts, etc.) is still SUPER important for getting your content ranked in search results.
- Why cutting corners on optimization guarantees your videos won’t get the rankings they deserve.
- Why you should choose video titles that include the specific questions people are asking.
- How Google is basically a supply & demand machine. To get found, supply the answers your target audience is demanding.
- How and when social signals factor into your video’s rankings, if at all.
- Why popular channels get extra love from YouTube.
- Why advertising your YouTube videos (strategically) can help those videos rank better organically by boosting engagement metrics.
- Why Mark’s biggest success metric is “view time’ and how he uses it to track improvements in their video quality.
Links & Resources
- WireBuzz's YouTube SEO Ebook (Free Download)
- Mark's video series, Here's Why
Thanks for Listening!
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