How to Optimize Your Video Ads for Different Platforms, ft. Akvile DeFaZio (Ep. 177)
by TODD HARTLEY, on Oct 8, 2018 1:20:00 AM
The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.
But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.
Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.
You feel me?
Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another.
To cover this topic in greater depth, I’ve invited Akvile DeFaZio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising.
So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!
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In This Episode, You’ll Learn:
- How video ads differ depending on the platform
- What is the optimal length for a social media video ad on Facebook vs. Instagram?
- How to hook people within the first 10 seconds of your video ad so they keep watching
- Why it’s important to test 2-3 ad variations at a time
- The recommended tools for creating and editing video ads on a low budget (and for free)
- How to determine the best length for your video ad
- Tips for event marketers who want to generate more leads at conferences
Links & Resources
- Stop Motion Studio video editing app
- Flixel cinemagraph software
- InShot video editing app
- Quik - GoPro video editor
- FilmoraGo video and movie editor
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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