How to Use Geofencing to Optimize Your Digital Marketing Campaigns (Ep. 169)
by TODD HARTLEY, on Aug 13, 2018 10:11:00 PM
Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages.
Let me explain.
Imagine if your business had an invisible fence with a 5-mile radius.
Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop.
That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or offer in front of their target audience.
You can use this tactic to target local events, conferences, and other businesses that your prospects are engaging with.
Our guest on the podcast is Karl Spilseth, Marketing Manager at Medtronic. Together, we chat about how to optimize your digital marketing campaigns with geofencing.
So, if you want to learn how to get better returns from your advertising spend using geofencing, then you don’t want to miss this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- What geofencing is and how businesses are using it today to attract new customers
- How to combine geofencing and retargeting to move customers through your sales funnel
- How medical marketers can use geofencing to get in front of doctors and physicians
- Why geotargeting is a more efficient way to spend your advertising dollars
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