The Anatomy of a Perfect Customer Testimonial Story (Ep. 183)
by TODD HARTLEY, on Nov 30, 2018 1:34:00 AM
When you package your message within a story, it can be 22x more memorable than presenting just facts.
That’s because evolution has wired our brains for storytelling.
As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.
If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.
With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.
And using these elements incorrectly can make all the difference between a kickass customer testimonial and one that’s just “meh.”
So if you’re interested in learning the anatomy of a perfect customer testimonial story, then tune into this episode of Video Marketing Mastery!
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In This Episode, You’ll Learn:
- Which LinkedIn job title has the highest turnover and why
- Why you need to lay out the digital strategy BEFORE creating a video
- Live discussion of the WireBuzz team outlining a client strategy
- The anatomy of a perfect customer testimonial story
- Vimeo’s new integration that allows businesses to post video content to their LinkedIn page
Links & Resources
- Gain access to our free Video ROI mini-course by signing up here
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- See what a @WireBuzz production looks like by following our crew across the country on Instagram
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