The Importance of a Custom Video Marketing Strategy (Ep. 39)
by TODD HARTLEY, on Sep 6, 2016 4:50:00 AM
Your videos are only as good as your strategy.
That’s why we work tirelessly to make sure our clients not only have stellar videos, but also a seamless plan of attack.
Just this week, I met with a number of WireBuzz clients in the Bay Area, to make sure they were making the most of their video assets.
What I got in return were happy customers and a reminder about the importance of a custom-tailored video marketing strategy.
To make sure you understand why strategy is just as important as the video, I’ll share a few examples of how we’ve used custom strategies to help our clients’ businesses grow in this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Some of the innovative ways WireBuzz clients are using video
- News Update: The New York Times announced 6 new innovative video programs
- News Update: Forbes recognizes 5 lessons in video storytelling that can benefit your businesses
- Why Jason Fair, WireBuzz’s Director of Content, and I met with clients all across the the Bay Area this week
- How to optimize your customer’s learning experience with video to generate ROI
- How we helped a client use video to educate physicians on correctly drawing a blood sample for a specific type of test (decreasing their 40% resubmission rate to 9%)
- Why I’m a huge advocate of Facebook’s video capabilities, but somehow my personal Facebook account is in the doghouse
Links & Resources
WireBuzz Won a Telly Award!
Facebook employees checking out WireBuzz
Behind the scenes photos from the crew’s beach shoot
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