How to Create an Inbound Organization with Dan Tyre (Ep. 140)
by TODD HARTLEY, on Mar 9, 2018 7:49:00 AM
So, you have an awesome product or service, but for some reason, customers aren’t flocking to you for it.
Maybe you feel like your marketing tactics are successful on paper, but they’re just not producing the results you need.
Your marketing and sales teams each have no idea what the other is doing, but you’re not sure how to align them.
Basically, you like the idea of being an inbound organization, but you don’t know how to execute the strategy. Or maybe you don’t even know what inbound is.
If this sounds like you, then you need to tune into this episode of Video Marketing Mastery.
In this episode, I interview Dan Tyre of HubSpot. Yes, THE HubSpot. And we talk about the ins and outs of inbound and why every organization needs to understand this important and powerful concept.
In fact, Dan’s such an inbound expert, he just wrote the book on it, literally. So we’ll discuss the concepts of the book in-depth as well.
If you want to transform your organization and provide value to your customers and prospects alike, you don’t want to miss this episode.
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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- Why inbound revolutionizes organizations, and how to become an inbound organization.
- Why 50% of your content should be video.
- How attention span can be tracked to provide meaningful data.
- Why organizations have to help people and be authentic or they’ll get annihilated.
- What the inbound perspective is and how to create a strategy around it.
- How an inbound philosophy can be a guiding light to the overall sales and marketing plan.
- Why the customer experience must be exemplary.
- The steps you should take to resolve a customer issue.
- Why CEOs should write content.
- How to create an on-ramp of helpful information for people.
Links & Resources
- Pre-order Dan Tyre’s book on Amazon.
- Get information about Dan Tyre’s book Inbound Organization and mSpot.
- Learn about HubSpot's
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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