How Changes at Google, GoPro, and Instagram Impact Digital Marketers (Ep. 138)
by TODD HARTLEY, on Feb 15, 2018 7:34:00 AM
Ch-ch-ch-changes are all around us, especially those of us who are digital marketers. The nature of digital marketing is that it’s ever-changing and volatile.
If you want to survive as a business today you need to be on the cutting edge at all times, the cutting edge of your industry and the cutting edge when it comes to marketing tactics.
Unfortunately, most businesses just find something that works and run it into the ground.
The internet is a great example of businesses failing to adopt trends until it’s too late. Back in the early 90’s companies laughed at me when I told them they needed to get online, but now you literally can’t run a successful business without a strategic online presence.
Some of the most notable online organizations out there (think Facebook, Instagram, Google) have paved the way for online marketers to thrive, but many still choose not to learn from their successes.
I follow the latest video marketing news and stay ahead of the trends so I can keep you updated.
Join us for this episode of Video Marketing Mastery where I’ll go over what Google and Instagram are doing that affects marketers and why GoPro can’t keep up with an industry they created.
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In This Episode, You’ll Learn:
- How one bar in New York City took the meme trend of Tide Pods and turned it into a drink.
- Why digital marketing used to be a joke in the early years of the internet.
- Why I started obsessing over the power of video five years ago.
- What to expect in Google’s new mobile search interface, and what businesses can learn from it.
- How many free employee bikes Google loses per week.
- When Google’s Chrome browser will block ads that fall short of industry standards.
- Why you should never have any of your videos autoplay (with one exception).
- How the new “recommended for you” feature will work on Instagram and why Instagram is releasing it.
- How Facebook is using facial recognition to give you more control over photos posted with your likeness.
- Why GoPro is laying off hundreds of employees and shifting focus back to action cams.
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