The 7 Stages to a Successful Video Project (Ep. 181)
by TODD HARTLEY, on Nov 8, 2018 1:29:00 AM
Did you know there are 7 stages to a successful video project, but most marketers only do 3 of them?
It’s disappointing when your video project doesn’t hit a home run, but it’s even more frustrating when you don’t know why.
So in this episode of Video Marketing Mastery, I’m going to break down each of the 7 stages so that you know the process that WireBuzz uses to create video projects that generate results.
Here are the first two-stages just to whet your appetite ;)
#1- Strategy phase.
This is where you define the end goal for your video — whether that’s making a purchase, getting an email subscriber, or signing up for a webinar.
This is the most important phase because it influences the other 6 stages and allows you to work backward
#2- Web prep phase
This is where you lay out all your website needs.
Do you need a landing page? Does that page need to connect with your CRM? Are you needing a video with an email gate?
All of that needs to be lined out.
But that’s not all, there are 5 more stages to this process. So if you want to know all 7 so that you can have a repeatable process for creating videos that generate results, tune into this episode of Video Marketing Mastery!
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NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).
In This Episode, You’ll Learn:
- Why video creators should be excited about BlackMagic’s 4k pocket cinema camera
- Why Google’s mobile home page is no longer just a search box
- Why creating your video marketing strategy should happen before production
- The 3 types of videos every business needs
- How to create a customer journey page using those 3 videos
- What your prospects REALLY want from your website and videos
- The 7 stages to a successful video project
Links & Resources
- Vidyard’s Fast Forward Video Marketing & Sales Summit
- What Google’s Mobile-First Initiative Means for Your Business (Ep. 98)
- Gain access to our free Video ROI mini-course by signing up here
- Pitch us a question that we can answer in a future podcast episode
- See what a @WireBuzz production looks like by following our crew across the country on Instagram
Thanks for Listening!
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