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3 Reasons Why Video is The Ultimate Attention Hack

by TODD HARTLEY, on Jul 18, 2016 2:24:00 AM


Hands down, video is the most effective form of media available today.

Not only are viewers 4x more likely to watch a video than read text, but people tend to perceive video as relaxing and entertaining, allowing them to enjoy and absorb the information that’s being delivered more readily.

Seriously, there’s a science to it!

In this episode, Todd explains why people love to watch videos, and how you can use this information as a tool to increase sales and improve your marketing results.




In this video, you’ll learn:

  • Why viewers retain information better after watching a video than when they read text
  • What the Dual Coding Theory of Education means to businesses, and how video inherently puts this theory into action
  • Why evoking emotion with video helps sway decision-making to increase sales

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