Hands down, video is the most effective form of media available today.

Not only are viewers 4x more likely to watch a video than read text, but people tend to perceive video as relaxing and entertaining, allowing them to enjoy and absorb the information that’s being delivered more readily.

Seriously, there’s a science to it!

In this episode, Todd explains why people love to watch videos, and how you can use this information as a tool to increase sales and improve your marketing results.

 

In this video, you’ll learn:

  • Why viewers retain information better after watching a video than when they read text
  • What the Dual Coding Theory of Education means to businesses, and how video inherently puts this theory into action
  • Why evoking emotion with video helps sway decision-making to increase sales

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.