A lot of people jump into video projects with a trial-and-error mentality. Just because you think you’ll be able to fix it in post-production, doesn’t mean you should. When you do this, you are risking the quality of your video and sacrificing ROI.
Video is a big investment, so you should be considering ways to ensure a successful project before you dive into production. The last thing you want on your hands is a video that isn’t performing.
Unfortunately, there isn’t a single, surefire formula to make a video that will flourish with your audience. Instead, there are several steps you can take before you begin production that can greatly reduce risk and pretty much guarantee ROI.
So how can you be sure that the video you make today will work for you, attracting and converting customers? Marcus Krieg, our Director of Strategy, will tell you what you should do to create a successful video that will maximize your returns.
Tune into this episode to learn the 3 steps to take that will guarantee your video generates positive ROI.
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In This Episode, You’ll Learn:
- News Update: YouTube purchased the Directr app, which helps creators produce iPhone videos using templates—Find out why YouTube took this step and how it will affect businesses and advertisers
- What kind of videos are best for generating positive ROI
- 3 risk-reducing steps to take when producing a video
- When to choose a sales video over a marketing video based on your audience size
- How to evaluate what kinds of videos will be the best investment for your business
- Why it’s always important to prioritize the needs of your audience
- 2 video frameworks to follow that will catch people’s attention and get them excited about what you have to offer
- Why it’s important to get it right the first time and always do your very best
- How to play to your strengths to gain a competitive edge when producing a video
Links & Resources
- Free Worksheet: How to Choose Profitable Video Topics
- Free Guide: 3 Persuasive Video Scripting Templates
- Free Checklist: Get Your Video Right the First Time
Thanks for Listening!
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Latest posts by Marcus Krieg (see all)
- Little Details Take Your Videos From Good To Great - November 25, 2016
- How to Build & Manage an Exceptional Video Team - November 17, 2016
- When is YouTube a Good Option for Marketers (Ep. 49) - November 15, 2016