32 Video Marketing Statistics That Matter In 2018
by PIERCE NUDD, on Apr 6, 2017 10:12:00 PM
There are three camps of marketers...
Those that make it to the promised land, those that get lost in the desert, and those that drowned in the Red Sea.
But while video is reshaping the marketing landscape, most businesses are still wandering the desert while their competitors are already enjoying the promised land of video marketing ROI.
It may not seem like a big deal, but brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t.
Can you afford to give your competitors that kind of head start?
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Fortunately, we’ve scaled the mountain, spoken with the great marketing gods, and brought back the most important video marketing statistics in one long testament of a blog post — so you can drop the mic and walk away the next time you’re asked to prove how powerful video can be for your business.
We’ve compiled as many verifiable video marketing statistics as we could find, and will continue adding to this list as we discover new data to share.
Every video marketing statistic listed below is evidence of at least one of these key takeaways:
- People would much rather watch video than read text
- Increased engagement with your content helps build trust and affinity for your brand and can increase demand for your product or service
- When people know, like, and trust you, they’re more likely to give you their money
So without further ado, here are the most powerful, informative and substantial facts about video marketing on the internet:
Video for Sales
1 ) Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t - Aberdeen
2 ) Including a video on your homepage can increase conversion rates by 20% or more - Reel SEO
Video for Traffic & Lead Generation
3 ) Using video on a landing page can increase conversions by 80% - EyeView
4 ) Email subscriber dropout is reduced by 75% when video is incorporated - Eloqua
5 ) 75% of users visit a company’s website after viewing a video - Digital Sherpa
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6 ) Retail site visitors who watch a video stay two minutes longer on average and are 64% more likely to purchase than other site visitors - Comscore
7 ) Companies using video see 41% more web traffic from search than non-video users - Aberdeen
8 ) Video drives a 157% increase in organic traffic from search engines - Brightcove
9 ) Blog posts incorporating video attract three times as many inbound links as blog posts without video - Moz
10 ) Video attracts 2-3x as many monthly visitors and doubles their time spent on the site - Marketing Sherpa
11 ) Video is 52 times more likely to show up on page one of Google than text - Unbounce
Video for Marketing
12 ) 52% of marketing professionals worldwide name video as the type of content with best the ROI - Adobe
13 ) Using video in email marketing can increase click-through rates by more than 90% - Mist Media
14 ) People are 4x more likely to watch a video about a product than read about it - Animoto
[clickToTweet tweet="People are 4x more likely to watch a video about a product than read about it." quote="People are 4x more likely to watch a video about a product than read about it."]
Video in Social Media
15 ) Social video generates 1,200% more shares than text and images combined - Brightcove
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16 ) Native Video Uploads to Facebook have 10x higher reach than shared YouTube links - Social Bakers
17 ) Video posts have 135% greater organic reach than photo posts on Facebook - Social Bakers
18 ) 100 million hours of video are watched every day on Facebook - TechCrunch
Video in Advertising
19 ) Enjoyment of video ads increases purchase intent by 97% and brand association by 139% - Hubspot
[clickToTweet tweet="Enjoyment of video ads increases purchase intent by 97% & brand association by 139% @Hubspot @WireBuzz" quote="Enjoyment of video ads increases purchase intent by 97% and brand association by 139% - @Hubspot"]
20 ) US digital video ad spending is predicted to reach $28.08 billion in 2020, up from $6.84 billion in 2015 - Tubular Insights
21 ) The average user spends over 16 minutes watching online video ads every month - ComScore
The Psychology of Video
22 ) Visual Data is processed 60,000 times faster than text by the brain - Nonprofit Hub
23 ) Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text - Insivia
[clickToTweet tweet="Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text" quote="Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text"]
24 ) 65% of your audience are visual learners - Nonprofit Hub
25 ) The average user spends 88% more time on a website with video - Mist Media
26 ) Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices - ThinkWithGoogle
27 ) YouTube sees 900 million unique visitors every month - Statistic Brain
28 ) 75% of executives watch work-related videos on business websites at least once a week - Insivia
29 ) YouTube reports mobile video consumption rises 100% every year - RendrFX
30 ) 85% percent of Facebook videos are watched without sound - Digiday
31 ) By 2019, 80% of the World's Internet Traffic Will Be Video - Cisco
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32 ) There will be 201.4 million US digital video viewers in 2017, representing 78.1% of Internet users and 62.7% of the US population - Lead Generation Software
So, there you have it. We hope that somewhere in our list you’ve either found or re-established your belief that content marketers should trust in video.
The web is still largely the wild west, and at the risk of sounding like a middle-aged tech “guru,” new-technology is constantly changing what works, what doesn’t, and how people make buying decisions.
And as crazy as it is, the best news is that despite the power of video, business owners have largely failed to integrate it into their marketing.
Creatures of habit, perhaps?
The world is full of text-only emails, boring home pages, dry landing pages and lackluster content offers. Video is the promised land, offering a clearer, richer, and more engaging path to learn all about your product and how it can benefit your customers.
The golden rule, the bottom line, and the one commandment you must keep is to respect thy consumer’s time and attention.
Fortunately, video will help you do just that!