The Viral Video Hoax
by WireBuzz, on Oct 5, 2021 5:03:43 PM
Are viral videos the key to monumental sales, or are they smoke and mirrors?
In this video, WireBuzz CEO Todd Hartley pulls back the curtain on viral videos and throws down some massive truth bombs on why they are not all they appear to be.
Here’s the down and dirty secret about viral videos: businesses pay hundreds of thousands of dollars to boost the reach and exposure of videos so they can access large audiences, which causes the viral effect to happen. So even though the video appears to have gone spontaneously viral, it actually is a manufactured process with paid views.
Also, when you consider the vast amounts of money that have been spent, the ROI is sorely lacking. First off, viral videos have no shelf life. And though the video may be entertaining, there is a great chance that the content isn’t helpful or educational or even reaching the right audience.
How much does a viral video cost to produce? Here’s a low-end projection of costs:
Goals & Strategy = $5,500 - $15,500
Creative = $2,500 - $7,500
Production = $20,000 - $30,000
Marketing Spend = $50,000
Total: $90,000 - $100,000 MINIMUM
Let’s say you’ve invested $100k into a viral video effort. Does that mean your video will DEFINITELY go viral? Absolutely not. Creating a viral video is like creating a pop song that becomes a music sensation. Even the best artists only get a couple hits per album.
Your marketing dollars will be much better spent on videos that answer questions your prospects are asking you, you won’t just attract new leads—you’ll attract the right leads.
If you need help developing strategic, ROI-focused videos that will educate your prospects, visit our website at www.wirebuzz.com/remote-sales and fill out the form to schedule a free 15 minute meeting.
We look forward to hearing about your goals and helping you create the BUZZ that generates the ROI.