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The Story of the WireBuzz Client That Became the Chairman of the White House's President's Cancer Panel

by WireBuzz, on Sep 27, 2021 9:18:44 PM

Imagine you are a renowned breast cancer surgeon with a vision to provide valuable breast cancer information to patients all over the world. However, you have no strategy, no content, and no expertise in creating videos. What do you do? 

In this video, WireBuzz CEO Todd Hartley shares the story of John Williams, MD, F.A.C.S., who found himself in this exact position and contacted WireBuzz.

Dr. Williams engaged WireBuzz because he knew about the Breast Cancer Answers initiative we launched that generated 1.1 million followers in 1 year and over 6 millions of video views.We worked closely with him to create The Breast Cancer School for patients, a video-based platform that provides educational modules. We built his website, laid out his editorial calendar, designed the video strategy, trained him how to script his videos, but we also trained him on how to get on camera and even how to set up his own studio in his basement.

Equipped with new skills and empowered to create and share content in any format, Dr. Williams put his strategy in motion to create engaging and informative videos. And he experienced monumental success. His bounce rate was an astounding 1% and average watch time of each video was 7:42. Which is unheard of!

Before long, he had more YouTube subscribers than Susan G. Komen for the Cure, which had a decade head start, and the National Cancer Institute. And Dr. William’s educational videos were helping millions of patients around the world and providing them with the information they needed. 

And perhaps the most exciting result was his appointment by the White House to serve on the President’s Cancer Panel. Now, he is on his second administration advising the nation on its cancer policies. 

Are you ready to bring your vision to life with a successful strategy and execution? If so, WireBuzz is here to help! Just go to wirebuzz.com/meet and fill out the form to schedule a free 15 minute meeting. 

Also, for those who are feeling a little camera shy, Todd is hosting a Getting Started with Video bootcamp that will have you comfortably rocking your mojo on camera. 

We look forward to hearing about your vision and helping you create a winning strategy that will generate the ROI. 


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