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Iconography versus Character Animation—Which one is for you?

by WireBuzz, on Oct 27, 2021 3:41:22 PM

Do you have data to present? A story to tell? Both? We can help! As we dive deeper into our five-part series about animation, WireBuzz CEO Todd Hartley is joined by Chad Stafford, Post-production Supervisor, to explain the difference between character animation and iconography and the purpose each one serves. 


Iconography, which is a flat image of an object—similar to the app icons you might see on your phone—is used to simplify complex ideas and data into something more digestible. It is faster to produce and tends to be more cost effective depending on the amount of information and icons needed.

Character animation commonly seen in cartoons, is a visual representation of a person. From the movement of the character, to the emotions they can portray, this type of animation provides more of a human element and creates an emotional connection. Character Animation takes longer to create and can jump in price depending on the amount of movements required. 

Your project does not have to be limited to one type of animation. Especially in the medical field, a video can benefit from striking different chords, telling an emotional story while also including important data in an engaging way. 

If you aren’t sure about which animation is best for your project, Chad and his team at WireBuzz can recommend which types of animation can tell a story that is both informative and compelling—and uniquely yours. 

Ready to learn more? Just go to wirebuzz.com/talk, and fill out the form to schedule a free 15 minute meeting. 


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