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How to Leverage Event FOMO

by WireBuzz, on Aug 10, 2021 7:53:44 AM

Want to know the secret to marketing your events to the sales prospects who didn’t attend? Let them know what they are missing! FOMO (fear of missing out) is a powerful way to drive engagement, and your event is a golden opportunity to put it into practice. 

See, your prospects nerd out on the same things you do. They are going to want to know the latest trends and developments in the industry, and they are going to want to connect with the same peers and mentors. So bring all of that to them, and capture your key opinion leaders (KOLs) on video telling deep and compelling stories. You know what will happen? Your prospects will be at their desk back home knowing they missed an incredible event—and wanting to know more about you. They will probably even share your video with their peers at home who also have FOMO. 


If you don’t know where to begin with creating FOMO-worthy videos, you’ve come to the right place. WireBuzz has the resources and crew that can help you create TV-worthy content that will help you tell a great story, transfer the knowledge, and leave your prospects wanting more. 

If you want to learn more about how WireBuzz can help you at your next conference, head to wirebuzz.com/talk. 

And to learn more about remote selling bootcamps, group trainings and on demand learning? Don’t risk FOMO! Check out Todd’s website at www.toddhartley.com 


About WireBuzz

We're sales and marketing nerds who combine sales psychology with storytelling to produce binge-worthy buying experiences. Learn More →

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