As a business owner you want your website to rank high on Google search and at some point you’ve probably paid for Google Ads or tried to figure out SEO.
And with Google constantly changing their algorithms, it can be hard to keep up. In fact, Google JUST rolled out their May 2020 Core algorithm update.
So if you’re spending top dollar on Google ads you want to make sure you’re getting it right. But did you know you can rank #1 on Google without spending a dime?
You have to put in the work over time, but if you play by the rules and stop trying to “hack” the algorithm, you’ll actually get better results.
Google isn’t hiding how they decide to rank you. At the end of the day they WANT to give you general guidelines because if you create good content and effective websites, you’re making them look good. Sure, creating content that ranks high in search results takes time, but it’s worth not having to sweat over an algorithm penalty.
This week on the show I talk with Damon Burton, founder of SEO National and a search engine marketing expert who has beaten billion dollar companies at their own game. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. We discuss why you should use the free “slow and steady” approach to SEO instead of trying expensive “new hacks” for short-term gains with long-term penalties, an approach I’ve followed throughout my 20+ years in digital marketing.
Navigating the world of search engine optimization can be confusing, but Damon puts it ALL into perspective. This episode is full of powerful knowledge and tips, so make sure to take notes on this week’s episode of Video Marketing Mastery.
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