You never think it will happen to you…
Or in this case, someone you love.
My stepmom had just been diagnosed with breast cancer. And if you’ve ever had cancer in the family, you know exactly how scary that can be.
We had so many questions and SO few answers.
It was 2010 and I’d just spent the past 4 years building the first video medical encyclopedia on the internet, so I had connections with some of the top doctors in the world.
The first thing I did was reach out to my friend, Dr. Harness to get some answers. As the past President of the American Society of Breast Surgeons, he’s practically a celebrity in his field…the best of the best.
Through him, I had access to the greatest minds in that industry, and was able to get all my questions answered. But in doing so, I realized just how lucky that made me.
You see, most families don’t have access to resources like that — I couldn’t even IMAGINE what it must be like for them.
So that’s when I decided to start my own business and go “all-in” on video marketing.
I knew that if I had these questions, there must be thousands of other families asking them too. To help them, Dr. Harness and I decided to launch Breast Cancer Answers.
At the time, I’d been using video for years to get insane traffic and search results. In 2010, just putting a video on a webpage made it 53x more likely to rank on the first page of Google!
In other words, video has superpowers and I had experience using them to dominate search engines. By combining my knowledge of video marketing with Dr. Harness’ industry-leading expertise, we built the largest video resource library for breast cancer patients and their families.
It started with a simple premise: ask us a question and we’ll make a YouTube video with a top expert providing the answer. In the first year alone, we made over 660 videos and generated more than 6.3 MILLION video views.
Then, just one year later, my wife was also diagnosed with breast cancer. So much of what we’d learned making all those videos proved invaluable and helped us make treatment decisions with confidence.
Today, we now have more than 1,400 videos answering important questions patients and their families are asking every day.
But you know what really gets me? It’s not the stats or revenue, but when women from countries like Iran send me emails thanking me for putting this information on the internet for free. Because in many countries, doctors aren’t allowed to specialize in women’s health issues.
That really inspired me to make a bigger impact on the world.
But video marketing has changed a lot since then. We’ve had to evolve and develop new strategic frameworks for generating ROI with video.
And I’m going to share our 3-step system with you tomorrow.
But first, you’ll need to understand what makes video so effective… in other words, what its superpowers are. Because video is just a tool, and like any tool, you need the right one for the job.
You wouldn’t, for example, buy a jackhammer when a carpenter’s hammer will do.
So we made a video that walks you through the 4 superpowers of video and when to use them. If you haven't already, be sure to watch today's video before you go.
And remember to keep an eye out for tomorrow’s email, where I share the secret recipe for video marketing ROI. The subject line is: “[ROI] Ch. 3 of 5: How to guarantee video ROI”
Todd
P.S. I’m also going to be giving away 3 insanely valuable resources in tomorrow’s email. They’ll help you execute the process I’m going to share with you (even if you decide not to work with us).
