2016 was a huge year for WireBuzz. After studying our prospects’ online engagement, examining their interests, and paying attention to their decisions, we discovered something that would change how we do business.
As a result, last year we closed 3X the number of deals and sped up our sales cycle by 67%.
But I still think we can do better.
So check out this episode to find out the most important lesson I learned in 2016, and how I plan to use that knowledge to improve my strategy for 2017.
You won’t want to miss my New Year’s business resolutions, and how you can use a similar approach to grow your business!
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In This Episode, You’ll Learn:
- News Update: Two big-screen legends, Debbie Reynolds and her daughter, Carrie Fisher, passed away (and what it means to me)
- News Update: Twitter has been overcharging video advertisers, causing a stir for the already declining social network
- News Update: Twitter continues to try to compete with Facebook by rolling out their own 360 live video feature
- News Update: VolksWagen purchased PayByPhone, an app that lets you pay for parking by phone
- News Update: find out what Kourtney Kardashian’s recent trip to Aspen means to video marketing
- News Update: Mark Zuckerberg believes that video will be the primary content format on Facebook, and that we’re “entering the golden age of video”
- News Update: Forbes plans on adapting more video into their news process
- The most important lesson I learned in 2016
- My strategy for 2017
- How I plan to use personalized video to grow my business
- Why micro testing is going to play a critical role in WireBuzz’s sales and marketing
- A few simple tricks that will help you educate your prospects
- How I’m using a welcome email series to simultaneously convert website visitors into prospects and help my sales team close more deals
- Why I’m going to send a personal thank you video to each of my Twitter Followers
- More resolutions that I plan on implementing in my business this year
- If you’re in any of the areas listed below, reach out to me and I’d love to meet-up to talk about your business goals
- I’ll be in San Francisco for the 35th Annual J.P. Morgan Healthcare Conference from January 9-12th
- I’ll be in Napa Valley, CA during the weekend of January 13th
- The WireBuzz crew and I will be in Amsterdam for the European Cancer Conference Jan. 24 – 30th
Links & Resources
- Follow me on Twitter (@TheToddHartley) to get your own thank you video
- Learn what kind of videos you should be making in for your business in 2017 by downloading my free Topics Selection Worksheet
Thanks for Listening!
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