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The Three Building Blocks of a Successful Video (Ep. 116)

by Todd Hartley • September 6, 2017

Looking to create a super successful video?

These three building blocks will give you the guidance needed to create a high-performing video, the first time.

Maybe you’re creating an explainer video [interlink] that educates visitors on your product or service and sits at the top of your homepage. Or, perhaps you need a testimonial video to help move prospects closer to making a purchase by building trust and overcoming common objections.

In any case, you can follow these three steps systematically to ensure the highest ROI for your video.

Building Block #1: Strategy

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Why Most Business Videos Fail, and How To Ensure Yours Succeed (Ep. 115)

by Todd Hartley • August 31, 2017

Just because little Timmy has a camera and plays 6 hours of Starcraft everyday on his iPad doesn’t mean he’s the best video production partner for your online business video.

Nor is the wedding videographer guy who did a fantastic job capturing the bride and groom’s sentimental moments on camera.

As ridiculous as this sounds, I see marketers make this mistake all the time after their boss tasks them with creating a business video.

They start by asking, “Who do I know who has a camera?”

My friends, I’m telling you that’s the wrong way to get started, and it’s one of the main reasons why most business videos fail.

When you’re looking for someone to create your online business video, you need someone who already lives in the digital marketing world and who specializes in conversions.

Because what good does it do you if they don’t know how to increase ROI with that video?

Here’s a quick tip:

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How Long Does It Take To Make a Video? (Ep. 114)

by Todd Hartley • August 24, 2017

If you want to get married, you can run down to the courthouse and tie the knot with your lover in an hour, or you can spend 6 months pre-planning the perfect destination wedding at your favorite tropical paradise.

The point being, not all weddings are created equal.

The same goes for creating a professionally produced video — some are more complex than others.

In some cases, your video requires multiple interviews, with different people, in different locations. Other videos need animation, b-roll and professional voice over.

Some video shoots can be finished in a day, but others need three or more days.

So how do you know what the right timeline is for you?

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Why Amazon Might Expand Their Services (And How to Know If You Should Too) (Ep. 113)

by Todd Hartley • August 22, 2017

Are there additional services you could provide to offer a more complete experience for your customers?”

Before you answer, let me give you an example…

After working with dozens of clients, we noticed a recurring speed bump that was delaying our video marketing projects.

Often times, the client needed their web developer to add critical components to their website in order for the video to perform successfully.

And in some cases, they needed to create a brand new site.

As you can imagine, this was pushing back timelines and adding another layer of complexity to the client’s project.

So that’s when I asked myself, “How can I better cater to our existing clients?”

Suddenly, I had my lightbulb moment.

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How To Use Video In Each Stage of The Buyer’s Journey (Ep. 112)

by Todd Hartley • August 18, 2017

Did you know that 80% of the buyer’s journey happens before someone reaches out to your sales team?

Crazy, right!?

Consumers are different today.

They want to be independent of the sales person (hint: the longer it takes you to embrace this, the sooner your competitors will have market advantage over you).

This is especially true for business-to-business marketing.

With all these changes in consumer behavior, you have to ask…

“How do you move people towards a buying decision without a sales person?”

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How to Optimize The Most Important Pages of Your Website With Video (Ep. 111)

by Todd Hartley • August 17, 2017

You’re leaving money on the table.

That’s the bad news.

The good news: it’s easy to fix this problem with video.

You just need to understand the importance of adding high ROI videos on the highest trafficked pages of your website… the “Homepage,” “Product” page, and “About Us” page.

I call these, “Non-Perishable” videos because 90% of your audience will see these.

But here’s the thing…

Attention spans are shorter than ever, so you’ll need videos that are attention-grabbing and pull people through the buyer’s journey.

(hint: people are 144% more likely to buy after watching a product or service video).

So how do you “hack” people’s attention, convince and convert them into customers?

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How Green Screens Hurt Your Overall Production Value (And What To Do Instead) (Ep. 110)

by Todd Hartley • August 9, 2017

Way too often, businesses reach out to the WireBuzz team with a request that makes me cringe…

They want to create a green screen video.

But here’s the thing..

Green screen videos are rarely appropriate for their business objective.

In fact, the majority of video projects we complete for our clients would perform worse if we implemented green screen technology.

There are several reasons for this.

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Google vs. YouTube: How to Maximize Video Rankings On Each, with Eric Enge (Ep. 109)

by Todd Hartley • August 8, 2017

What makes videos rank on Google compared to YouTube?

Google owns YouTube, so it would make sense if they used the same algorithm, right?

But that’s not the case.

Savvy video marketers understand that the purpose of Google and YouTube is, first and foremost, to deliver revenue.

Thus, each platform has different algorithms to maximize that objective.

Then, you have to consider user intent (clue: people go to Google to find quick answers, but they’re likely to spend more time on YouTube consuming content).

So how do you create the right video strategy to maximize your goals on both platforms?

I’m glad you asked :)

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Three Daily Success Rituals That Create Video Marketing Masters (Ep. 108)

by Todd Hartley • August 2, 2017

You don’t have to be the smartest or brightest person in your field to become an expert.

That’s a birth-blessing that only happens to a lucky few in every industry, and luck didn’t strike me.

In spite of that, I learned how to be resourceful and it made up the difference.

So tune into this week’s podcast because I’m going to share three daily success rituals that have transformed me into a video marketing master.

It’s how I stay cutting-edge…

It’s how I’m able to share relevant and unique information…

It’s how I’m able to help businesses generate more revenue and go to the next level using video…

And it’s a lot simpler than you may think.

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The 7 Most Significant Social Platforms for Video Marketers, with Greg Jarboe (Ep. 107)

by Todd Hartley • August 1, 2017

YouTube, Facebook, and Instagram…

Most of us are familiar with the big 3 social platforms for video marketers. However, they’re not the only ones catering their focus to video to meet consumer preferences.

Twitch is the world’s leading video platform for gamers, and Musical.ly is a platform for creating, sharing and discovering short music videos.

Each community has over 10 million daily active users and they’re growing fast.

But there’s more…

Inside of this fast-and-fun podcast episode, we’ll look at the seven most significant social platforms for video marketers, and share tips to leverage each one’s unique personality.

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