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The Smartest Video Marketing Trends in 2018 (Ep. 132)

by Todd Hartley • January 3, 2018

Video marketing trends are evolving… again.

At WireBuzz, we create over 1,700 videos per year. We are testing tactics in dozens of markets including…


As a result, we detect new trends in video marketing months (sometimes years) before they go mainstream.

So for 2018, we examined the digital marketing landscape and curated the smartest video trends that you should look out for this year.

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How to Never Run Out Of Content Ideas Again, with Mark Traphagen (Ep. 131)

by Todd Hartley • December 13, 2017

Struggling to come up with new and compelling topic ideas for your content marketing?

It happens.

Coming up with awesome content ideas on a regular basis is a big challenge marketers face all the time.

It just takes a little creativity and forward-thinking to unlock a treasure trove of novel ideas (that are probably hiding right under your nose).

And we’re gonna show you how to do that …while sipping’ on some Arizona micro-brews :)

Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple Consulting, is our returning guest.

And he’s a master at taking two disparate ideas and weaving them together to create unique content that stands out.

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What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain? (Ep. 130)

by Todd Hartley • November 21, 2017

Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users.

For instance…

– Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.)

– YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist’s YouTube page

– Gmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform so users can get work done without leaving their inboxes

I’m calling this new chapter we’re living through the “App-Interconnectivity Phase” and it’s all about eliminating the unnecessary burdens and pain that your customers are feeling.

Which raises the question…

How can your business, product, or service “get it on” with another business, product, or service that’s complimentary, so that you can add value to your customers?

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How to Maintain Control of the Sales Process Using Video (Ep. 129)

by Todd Hartley • November 21, 2017

Imagine if your prospect understood the value of your solution as well as you did. It would make purchasing your product or service a no-brainer, right?

But how do you package that value together and deliver it in a way that’s educational, engaging and transformative enough for someone to buy?

Here at WireBuzz, we’ve been helping our clients create selling sequences that path prospects all the way through the buyer’s journey, from awareness to purchase.

And it always starts with context …because context is king.

Great marketers (and copywriters) understand context better than anyone. They can step into their prospect’s shoes and join the conversation that’s already happening in their head.

From there, your content needs to align with your customer’s journey so they navigate through your sales process like a slip ‘n slide.

This is how smart marketers control the sales process and predict ROI. And when you add in video, you get even better results.

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How to Get 20x More Shares On LinkedIn (Ep. 128)

by Todd Hartley • November 9, 2017

Plenty of marketers think having a LinkedIn presence is enough. They’re wrong.

Earlier this year, LinkedIn added a new feature that let publishers upload native video content, and more importantly, see into the analytics — like who’s watching and what company they work for.

And now, the professional network has announced their push into selling video ads.

Better late than never, right?

This is a huge opportunity for early adopters to amplify their content on a platform that hasn’t been saturated by advertisers…yet.

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The Ultimate Reason Why Longer Videos Drive More Sales (Ep. 127)

by Todd Hartley • October 26, 2017

Time after time, I hear marketers preaching the same “golden rule” of video…

“Your videos need to be short! Shorter videos perform better than longer videos.”

Everyone is convinced that if your video is longer than 2 minutes, it won’t be effective…

Except for me.

Here at WireBuzz, we’ve been preaching a completely different gospel for a long time.

Not because shorter videos don’t work. Those quick 30-second videos have their time and place.

But if your goal is to move your prospect towards a buying decision faster — not just grab a quick burst of attention — then long-form videos are the way to go.

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The 3 Videos Every Business Needs (Ep. 126)

by Todd Hartley • October 20, 2017

Want to know what the real job of marketers is today?

It’s to be attention hackers.

No, I don’t mean in some sneaky way. Great marketers understand how to stop their audience in their tracks, and give them just enough information to leave them wanting a bit more.

Problem is, most businesses like to overshare and dump all the information they can on their customers.

Just like an overstuffed Chipotle burrito, they cram as much as they can into a website, email, or even a video.

When you think about your customer’s’ journey, you need to view that journey as a series of small steps, not one giant leap.

And there’s no better way to lead them through that journey than with video.

That’s why every business — no matter the size or industry — needs three types of videos in their funnel to convince and convert their prospects at faster rates:

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The 3 Principles To Reclaim Value In The Attention Economy (Ep. 125)

by Todd Hartley • October 19, 2017

Did you know that traditional media, such as print, television, and radio, is 7x more expensive and only 20% as effective as it used to be?

It’s not because people aren’t watching TV or reading magazines.

People tune out mass media advertising because they don’t need it to learn about new products, services, or technologies anymore. They can search for that information on their own using the internet.

We live in an attention economy, where consumer attention is limited and always comes at a price.

And that price is skyrocketing because every day there are more companies, more brands, and more products all fighting for customer attention.

So what are some solutions to maximize attention rates, reduce advertising cost, and pull people through a buyer’s journey to acquire new customers?

I’ve asked Thales Teixeira, a Harvard Business School professor, to share a few attention hacks with you. He specializes in viral advertising, digital marketing, and how to effectively capture consumer attention to build your brand.

Pretty cool, right?

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Newsjacking: How Marketers Can Capitalize on Breaking News (Ep. 124)

by Todd Hartley • October 12, 2017

What if you could create a surge of new website traffic and brand awareness just by piggybacking off of breaking news stories?

It’s called newsjacking.

If you haven’t heard of it before, newsjacking is when you leverage trending news to elevate your brand’s message. And it doesn’t always have to be news specific to your industry — it can be local and world news, too.

It’s a marketing strategy that celebrities, politicians, authority figures and brands of all sizes can (and do) leverage.

And it’s an easy way to join a bustling conversation and offer unique value that separates you from your competition.

But there’s a right way and a wrong way to do it.

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Marketing Lessons Learned From Hugh Hefner (Ep. 123)

by Todd Hartley • October 3, 2017

In light of Hugh Hefner’s recent passing, I wanted to share a few marketing lessons I learned from him as a 9-years old kid.

At the time, my grandpa was a member of the Playboy club. And occasionally, he’d bring me along (he’d pay the doorman to let me in).

As I’m sure you can imagine, the whole experience was fascinating, but what I really remember are the marketing lessons I learned along the way.

If you want to hear exactly what those lessons were, how I’ve used them to build a 7-figure business, and how you can do the same, then I think you’re going to love this episode of Video Marketing Mastery.

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