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Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer (Ep. 105)

by Todd Hartley • July 25, 2017

It sounds counterintuitive, but the most successful businesses aren’t spending more on marketing and advertising — they’re actually spending less.

Why? Because they’re encouraging their customers to tell their story for them.

My guest on the podcast is none other than social media consultant and customer service expert Jay Baer. Jay’s approach to cut through the noise and stand out is simple, yet powerful: Deliver such an incredible experience for your customers that they WANT to tell their friends about you!

Jay calls these “talk triggers,” and it’s how he has been able to create loyal brand advocates who willingly share and promote their amazing experiences with their friends.

If you’re looking for ways to create a tribe of raving fans who become viral advocates for your business, then you don’t want to miss my interview with Jay Baer!

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LinkedIn’s New Video Feature: What Marketers Need to Know (Ep. 104)

by Todd Hartley • July 19, 2017

Facebook, Instagram, Snapchat — everyone is investing in video to keep their users coming back for more.

But one platform is limping into the party late, and it’s time to call them out…

LinkedIn is finally adding native video to their platform, which is a signal that most businesses still don’t understand the impact video can have on your bottom line.

But even though they’re about three years late, LinkedIn’s new update includes some interesting features that businesses should pay close attention to (which keeps me interested for now).

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Sales Psychology: How to Maximize Your Potential and Crush Your Quota with Dan Lier (Ep. 103)

by Todd Hartley • July 18, 2017

From motivating keynotes to best-selling books, Dan Lier is one of the leading experts at helping people realize their full potential. Dan has spoken all over the world, training and inspiring hundreds of thousands on how to master the art of sales. But, he also understands that crushing your quota isn’t just about prospect calls […]

How to Double Your Website Engagement (Ep. 102)

by Todd Hartley • July 12, 2017

Understanding how to leverage the power of video to grow your business requires a balance of tips and strategies, along with the latest news and trends.

So in this episode, we’re uncovering the biggest stories and headlines from Facebook, YouTube, Instagram and Google to help you stay ahead of the curve and understand the role video plays in growing your business.

Plus, we explain the one thing you must have on your website in order to double your engagement rates!

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They Ask, You Answer: How to Create Content That Drives Sales with Marcus Sheridan (Ep. 101)

by Todd Hartley • July 11, 2017

It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.

But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.

Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.

In fact, most customers don’t want to deal with a salesperson until they have to make a purchase.

Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to get more customers to the finish line sooner, video is the way to go.

If there’s anyone who understands the role and value of content in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.

That’s why I’ve invited him to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.

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Behind the Scenes of Todd’s Career in Talk Radio (Ep. 100)

by Todd Hartley • July 5, 2017

Before I was “the video guy,” I spent a number of years behind the mic in talk radio.

Those years taught me a lot about connecting with an audience and digging into a story to get to the heart of what really matters — both of which help me every day as a digital marketer.

My years in radio didn’t just pave the way for me to become a digital marketer, though. I also got to work alongside and learn from some of the top names in talk radio.

And none influenced my career more than Charles Goyette.

Charles was the host (and my partner-in-crime) for Arizona’s #1 talk show, where we would “boldly go where no other talk show had gone before.”

I’ve never met anyone who could peel back the layers of a developing story like Charles, which is why we were able to unravel five of the biggest scandals in the history of Arizona.

That’s why in this episode, I want to pull back the curtain and give you a raw, honest look at my years working as an investigative reporter.

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What Google’s Mobile-First Initiative Means for Your Business (Ep. 98)

by Todd Hartley • June 28, 2017

Think about the world we lived in 20 years ago.

No Facebook or Twitter.

No stories on Instagram or snaps on Snapchat.

Believe it or not, Google hadn’t even registered their domain name yet.

Now, these digital household names dominate our devices, influence our culture, and drive the ways we stay connected — both personally and professionally.

The ways we communicate and connect with friends, family, and brands have changed more in the last 20 years than ever before in human history. The scary part is it’s only moving faster.

For your business, that means a steady stream of change you’ll have to navigate.

Even as a digital marketer, I’m overwhelmed at times with how quickly things change. But if anything, it’s taught me the value of staying ahead of the curve — always looking a few miles down the road. That way I can guide you with smart insights to help you grow your business.

That’s why In this episode, Barry Schwartz joins us to explain what Google’s new mobile-first index means for your business, and how you can prepare your website before they roll it out.

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How to Improve Your Account-Based Marketing Strategy with Video (Ep. 97)

by Todd Hartley • June 27, 2017

Inbound marketing isn’t the best strategy for every business.

Depending on what kind of products or services you offer, you may see better results hunting (ABM) than farming (Inbound).

But account-based marketing (or ABM) models are highly relational, so your sales reps need to be savvy in how they reach out and nurture those 1-to-1 connections — especially with digital tools.

That means finding creative ways to increase demand for your product or service through personalized video and email outreach.

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How Katy Perry Pushed the Boundaries of Live Video (Ep. 96)

by Todd Hartley • June 21, 2017

We live in a culture that’s obsessed with the celebrity. From tabloids to reality TV, we’re fascinated by the lifestyles of the rich and famous. And now, with social media and live video, we can feel more connected to them than ever.

Which is why Katy Perry’s video campaign for the release of her upcoming album was so brilliant.

Capitalizing on her audience’s desire to learn everything about her, Katy livestreamed her life for 4 straight days on YouTube. Fans got to watch her eat, sleep, sing, and hang out with other celebrities during her livestream, Witness World Wide.

And like any good video marketing team, her editors cut down the highlights of the livestream into sharable, bite-sized videos.

So if you want to learn more about why Katy Perry’s video marketing stunt was so successful, plus news from Foot Locker, Snap, Twitter, and more, you won’t want to miss out on this podcast episode!

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How to Use Music and Sound in Your Business Video (Ep. 95)

by Todd Hartley • June 20, 2017

Every once in awhile, we get a client that likes to grill our team on the types of equipment and software we use.

They might think they sound like the video expert, but as soon as they start with questions like these, they unknowingly demonstrate their lack of sophistication with video production.

While video quality is important, they overlook the most important element of video: sound.

Though it’s much more subtle, sound can ultimately make or break a video. White noise, pops, echos, and muffled voices can all create big distractions, ruining the viewer’s experience.

Sound should work seamlessly with the visual elements of your video. Whether you’re recording audio, selecting the right voice over artist, or choosing background music, you can’t afford to let your audio be an afterthought during your next production.

That’s why I’ve asked Stronz Vanderploeg, our award-winning Director of Production, to share some helpful information about music and sound on this week’s podcast episode. Tune in!