How to Optimize Your YouTube Video Titles and Descriptions
YouTube is the second largest search engine, right behind Google. And with over 1 billion users, there’s a niche for everyone.
Starting a YouTube channel is a great way to engage with your audience and boost your thought leadership. Which is why plenty of businesses use it to get discovered and generate leads.
But it isn’t for everyone…
YouTube isn’t just a place to host a few random business videos. It takes time and commitment to build and maintain a YouTube channel.
If you’re ready to make that commitment, you have to understand how YouTube works before you can gain any traction.
And perhaps most of all, you’ll need to understand how to optimize your videos in order to see results.
Learn how to write great YouTube video titles and descriptions to get your videos noticed!
YouTube SEO for Beginners: How to Get More Video Views
You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.
Views are all about exposure. As you get more video views, you should also generate more leads.
So how can you get more video views and leads from YouTube? Find out This Week In Video Marketing!
How To Get Your Videos To Rank On YouTube
Not everyone realizes this…but YouTube is way more than just a place to share videos. It’s actually the second-largest search engine, after Google itself.
If you create engaging, quality videos for your channel, you can really benefit from the long-tail traffic that YouTube is capable of driving, but only if you optimize your videos and channel appropriately.
You can’t forget about SEO, which means understanding YouTube’s ranking factors and how to optimize for them.
How To Drive Scalable Website Traffic Using YouTube
Unless it’s for a blog post, we never encourage our clients to embed YouTube videos on their website.
Because YouTube is sneaky, and their biggest goal is to get people back to YouTube, and off the website the video is embeded on, so they can make money.
That’s why you’ll see In-Stream and InVideo overlay ads, and the video will end with suggested videos, often from your competitors.
That way, when your video is over, the viewer is encouraged to click on something else that will take them directly to YouTube.
From there, YouTube sucks them in, showing them lots of relevant videos, and working hard to get them to stay, to generate more and more ad revenue.
And by the time they’re finished, your viewer may have forgotten all about your website, never to return.
But YouTube isn’t totally selfish, it can also drive the highest quality website traffic of any social network on the internet.
It’s actually really great for driving quality traffic from YouTube to your website — if you set up your videos properly…
YouTube Intros: Don’t Make This Common Mistake
You’d be amazed how many people start their YouTube videos by making a critical mistake.
I get it…
You want to improve the production value of your video. You want it to look clean and professional, so you made an interesting intro and outro sequence.
It only takes about 5 seconds at the start of you video; people have the patiences to wait for it to finish to see the rest of the video…
In my experience, you can’t give them the benefit of the doubt.
We all want information instantly, and your quick opening animation doesn’t offer much value to your viewers. To them, those first 5 seconds offer an opportunity to move on to something that looks more interesting.
So how do you make sure you keep your audience’s attention, especially in the first few critical seconds of your video?