viral marketing

Helpful is The New Viral

Why “Helpful” Is the New “Viral”

by Todd Hartley • August 22, 2016

As video marketers, you’d think that we all dream of making something that goes viral.

We want to reach the masses. We want hundreds of thousands of views, shares, and comments.

That’s when we know our video is a success…right?

Surprisingly, no.

Here’s why — viral videos don’t sell.

The biggest goal for video marketers should be to convert viewers into customers. To do that, you need to create something meaningful for your audience. You need to make videos that will build relationships, so that when your viewers are ready to buy, they go to you, the expert.

So how do you establish that trust and authority?

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