Video ROI

3 Best Practices for Placing Videos On Your Website

Warning: This Common Mistake Will Kill Your Video’s ROI

by Marcus Krieg • August 3, 2016

Videos can be such a valuable asset to your business –– so why do so many marketers hide their videos?

You’d be surprised how frequently we find videos concealed behind links, lurking below the fold, or buried under other content on the page.

Your video only does it’s job when your audience actually knows that it exists!

So if people visiting your website can’t easily access your video, you won’t see the increased engagement or improved search rankings that we’re always talking about.

In this episode, I’ll cover 3 video placement best practices that will help you get the most out of your investment.

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3 Steps to Guarantee Your Videos Generate ROI (Ep. 28)

by Marcus Krieg • June 23, 2016

A lot of people jump into video projects with a trial-and-error mentality. Just because you think you’ll be able to fix it in post-production, doesn’t mean you should. When you do this, you are risking the quality of your video and sacrificing ROI.

Video is a big investment, so you should be considering ways to ensure a successful production before you dive into production. The last thing you want on your hands is a video that isn’t performing.

Unfortunately, there isn’t a single, surefire formula to make a video that will flourish with your audience. Instead, there are several steps you can take before you begin production that can greatly reduce risk and pretty much guarantee ROI.

So how can you be sure that the video you make today will work for you, attracting and converting customers? Marcus Krieg, our Director of Strategy, will tell you what you should do to create a successful video that will maximize your returns.

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