video production

Why You Need to Include B-Roll in Your Videos

How to Use B-Roll in Your Next Video Project

by Morgan Gaertner • November 23, 2016

Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak isn’t all that exciting.

If you want your video to have high production value and keep your viewers engaged, you need to add more. You don’t need complicated animation or cinematic scenes, but supporting the narrative with B-roll will always help you make a more successful video.

Find out what b-roll is and how to use it in this video!

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DIY vs Video Production vs Video Marketing Agencies

Video Quality: When to Make Your Own (And When to Hire Help)

by Marcus Krieg • September 14, 2016

How important is video quality?

It’s not an easy question to answer, because viewers will have different expectations for different types of videos.

Some you may be able to do yourself or with just the help of a videographer, while other videos will need more polish and a deeper strategy than you could produce on your own.

The question then, is how to know the difference.

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5 Tips For Making Great Videos

5 Tips For Making Great Videos

by Stronz Vanderploeg • September 12, 2016

You know video has superpowers.

You know they can help you generate and educate leads, extend your reach, and drive sales.

You know how much businesses can benefit from including video in their sales and marketing strategy.

But there’s one problem…

You don’t know where to begin.

You’ve never made a video before. Your industry has nothing to do with video. And quite frankly, you don’t feel very creative, so the idea of making a great video feels nothing more than a dream.

We understand. We can’t all be video experts.

But that shouldn’t deter you from creating videos for your business. Whether you decide to take a DIY approach or find a great production team to work with, there are ways to create successful videos, as long as you know a few key elements to consider as you begin pre-production.

So how do you know if your video will be a good one?

I’ll show you the 5 things that you need to think about to set your video up for success.

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Video production houses vs. video marketing agencies

The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)

by Todd Hartley • August 30, 2016

Here’s a secret:

Not all video producers are created equal.

You may not realize this, but video production companies and video marketing agencies offer two very different services.

Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

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How Much Do Videos Cost? (The Answer May Surprise You)

by Stronz Vanderploeg • August 10, 2016

Here’s a question we get all the time:

How much do videos cost?

Honestly, we don’t really have an easy answer. The cost of a video production depends on what type of video you want to make, and how you plan to make it.

Not every production requires a crew, actors, editors, and animators, or professional gear. Conversely, not every business should make videos on their iPhones or edit them on free apps.

But regardless of your budget, there are some things you need to consider before you start filming if you want to keep your costs to a minimum.

Find out what you need to know to get a clear idea of what your next custom video will cost.

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