Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak isn’t all that exciting.
If you want your video to have high production value and keep your viewers engaged, you need to add more. You don’t need complicated animation or cinematic scenes, but supporting the narrative with B-roll will always help you make a more successful video.
Find out what b-roll is and how to use it in this video!