video production Archives - WireBuzz

  • How to Use B-Roll in Your Next Video Project

    Why You Need to Include B-Roll in Your Videos

    Imagine a talking-head style video, interview, or testimonial. If the person on-screen is telling a compelling story, you might watch it all the way though. But frankly, watching someone speak isn’t all that exciting.

    If you want your video to have high production value and keep your viewers engaged, you need to add more. You don’t need complicated animation or cinematic scenes, but supporting the narrative with B-roll will always help you make a more successful video.

    Find out what b-roll is and how to use it in this video!

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  • Video Quality: When to Make Your Own (And When to Hire Help)

    DIY vs Video Production vs Video Marketing Agencies

    How important is video quality?

    It’s not an easy question to answer, because viewers will have different expectations for different types of videos.

    Some you may be able to do yourself or with just the help of a videographer, while other videos will need more polish and a deeper strategy than you could produce on your own.

    The question then, is how to know the difference…find out here!

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  • 5 Tips For Making Great Videos

    5 Tips For Making Great Videos

    You know video has superpowers.

    You know they can help you generate and educate leads, extend your reach, and drive sales.

    You know how much businesses can benefit from including video in their sales and marketing strategy.

    But there’s one problem…

    You don’t know where to begin.

    You’ve never made a video before. Your industry has nothing to do with video. And quite frankly, you don’t feel very creative, so the idea of making a great video feels nothing more than a dream.

    We understand. We can’t all be video experts.

    But that shouldn’t deter you from creating videos for your business. Whether you decide to take a DIY approach or find a great production team to work with, there are ways to create successful videos, as long as you know a few key elements to consider as you begin pre-production.

    So how do you know if your video will be a good one?

    I’ll show you the 5 things that you need to think about to set your video up for success. Take a look!

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  • The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)


    Here’s a secret:

    Not all video producers are created equal.

    You may not realize this, but video production companies and video marketing agencies offer two very different services.

    Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

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  • How Much Do Videos Cost? (The Answer May Surprise You)

    How Much does a video production cost

    Here’s a question we get all the time:

    How much do videos cost?

    Honestly, we don’t really have an easy answer. The cost of a video production depends on what type of video you want to make, and how you plan to make it.

    Not every production requires a crew, actors, editors, and animators, or professional gear. Conversely, not every business should make videos on their iPhones or edit them on free apps.

    But regardless of your budget, there are some things you need to consider before you start filming if you want to keep your costs to a minimum.

    In this episode, I’ll show you what you need to know to get a clear idea of what your next custom video will cost.

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  • 9 Cost-Saving Tips For Creating Professional Videos at Scale (Ep. 32)

    9 Cost-Saving Tips For Creating Professional Videos at Scale

    If there’s one thing that prevents businesses from creating videos, it’s this…

    Video is more expensive.

    Maybe it even feels too expensive for your company to invest in right now.

    Yes, video usually has a higher price tag than text or images. And there’s a lot that goes into a single production.

    You have to hire a video crew and take time out of your busy day to get in front of the camera.

    You need to figure out what topics you want to cover, and decide what types video content you need. You might even have to hire actors or find customers that are willing to give testimonials.

    We understand that taking the plunge into video can be intimidating because of the cost (both time and money) associated with it.

    But it doesn’t always have to be that way.

    There are lots of ways to get more out of your video investment and produce videos at scale.

    In this episode, Todd will share 9 cost-saving techniques for producing videos that fit your budget.

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  • Equity Crowdfunding: A Secret Weapon For Getting More Investors

    Equity Crowdfunding: Get More Investors

    Do you need more investors?

    Getting new investors can be a painstaking process for many businesses.

    If you’re like most people, you probably spend hours preparing and often travel to present your pitch deck to potential investors.

    You know all that time could be better spent actually growing your company. But for many businesses, investors keeps the doors open until you get traction.

    There’s never enough time.

    And for more established companies, attracting new investors keeps your stock price high and helps you keep your shareholders happy.

    Whatever your motivation for attracting investors, the problems are two-fold:

    1. Attracting new investors takes a lot of time
    2. Creating and delivering an effective pitch is a hard skill to learn

    If your business needs to attract more investors, then you’re going to love today’s post. In it you’ll discover a brand new opportunity for attracting investors, without spending all your time pitching

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  • 4K Video Production: What Marketers Need To Know

    4k Video Production

    So, let me guess.

    You want people to watch and share your videos, right?

    Of course you do! That’s the whole point.

    That’s why you create beautiful videos: because you know they perform better than “so-so” videos.

    But what happens when technology improves and your videos start to look dated?

    Pretty frustrating, isn’t it?

    Fortunately, there is a way to future-proof your videos, which our Director of Production, Stronz, shares in this video.

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