video marketing Archives - WireBuzz

  • How to Use Video to Generate More Leads

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    Did you know that 55% of visitors spend fewer than 15 seconds on your website?

    Even worse, 80% of your website visitors will never return.

    Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

    Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

    Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

    But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

    That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

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  • How to Increase Demand for Your Product Using Video

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    You’ve designed a great product, launched it, and waited for prospects to line up for it…

    But few people are buying, or even showing interest.

    What went wrong?

    Did you target the wrong audience? Was the price too high? Bad timing?

    It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake…

    A mistake that guarantees most of your qualified prospects will ignore your sales message entirely…

    You haven’t created enough demand for your solution.

    In other words, you haven’t made the problem your product solves a top priority for your prospects.

    And if someone doesn’t perceive that problem to be a priority, how likely are they to pay attention to your sales messages, let alone buy your product?

    No demand = No buyers.

    It may sound obvious, but very few businesses are actually trying to build demand before going in for the close.

    So in this post, we’re going to talk about how you can increase demand before the sale.

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  • 5 Ways to Pitch Video Marketing to Your Boss

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    Surprisingly, not everyone has bought into the power of video marketing, even with all the evidence showing that video is the most effective form of content.

    We get it.

    The up-front cost of video can be a big turnoff for many business owners and executives.

    But you and I know that, when used correctly, video will generate the highest ROI.

    So how do you convince your co-workers to get on-board, especially the ones in charge of the budget?

    Find out in this video.

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  • How to Succeed with Video Marketing

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    Ready to get started in video marketing?

    We don’t blame you…

    It’s pretty exciting to see the results that a video marketing campaign can deliver, and there are so many ways that you can use videos. But to actually reap the benefits that video can provide, you need to know what you’re doing. And for most marketers, getting started on the right foot can be challenging.

    Video itself has a steep learning curve, and using it strategically to grow your business adds a whole new layer of complexity.

    So in this video, I’ll share some information to help you get started in video marketing.

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  • The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)

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    Here’s a secret:

    Not all video producers are created equal.

    You may not realize this, but video production companies and video marketing agencies offer two very different services.

    Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

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  • Is Video Marketing Right for Your Business?

    who needs video marketing

    Honestly, we think everyone can benefit from video marketing.

    No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.

    Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video.

    And 80% of people cite video as “important” to the buying process.

    Think about it. Wouldn’t you rather watch a video than read about a product?

    Chances are, your audience would rather hit “play.”

    So regardless of your industry, target demographic, product, or service, you should really start creating some videos.

    If you’re still not convinced, check out this episode, and I’ll make sure you understand why everyone needs video marketing.

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  • What Is Video Marketing And Why Is It So Effective?

    What is Video Marketing

    You hear about it all the time, but marketers have failed to answer one simple (but important) question…

    What is video marketing?

    Honestly, I could go on about this for hours — even days. But to make sure we’re all on the same page, I’ll keep it quick.

    Today, video marketing encompasses a lot of things. From television to tweets, videos are used to promote brands and businesses. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.

    To make sure you have a full understanding of what we mean when we say “video marketing,” check out this video!

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  • Equity Crowdfunding: A Secret Weapon For Getting More Investors

    Equity Crowdfunding: Get More Investors

    Do you need more investors?

    Getting new investors can be a painstaking process for many businesses.

    If you’re like most people, you probably spend hours preparing and often travel to present your pitch deck to potential investors.

    You know all that time could be better spent actually growing your company. But for many businesses, investors keeps the doors open until you get traction.

    There’s never enough time.

    And for more established companies, attracting new investors keeps your stock price high and helps you keep your shareholders happy.

    Whatever your motivation for attracting investors, the problems are two-fold:

    1. Attracting new investors takes a lot of time
    2. Creating and delivering an effective pitch is a hard skill to learn

    If your business needs to attract more investors, then you’re going to love today’s post. In it you’ll discover a brand new opportunity for attracting investors, without spending all your time pitching

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