video marketing

How to Increase Demand for Your Product Using Video

by Colin Noonan • February 23, 2017

You’ve designed a great product, launched it, and waited for prospects to line up for it…

But few people are buying, or even showing interest.

What went wrong?

Did you target the wrong audience? Was the price too high? Bad timing?

It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.

Read More


How to Use Video to Generate More Leads

by Colin Noonan • December 15, 2016

Did you know that 55% of visitors spend fewer than 15 seconds on your website?

Even worse, 80% of your website visitors will never return.

Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

Read More


5-ways-pitch-video-marketing-your-boss

5 Ways to Pitch Video Marketing to Your Boss

by Jason Fair • November 9, 2016

Surprisingly, not everyone has bought into the power of video marketing, even with all the evidence showing that video is the most effective form of content.

We get it.

The up-front cost of video can be a big turnoff for many business owners and executives.

But you and I know that, when used correctly, video will generate the highest ROI.

So how do you convince your co-workers to get on-board, especially the ones in charge of the budget?

Read More


How to Succeed with Video Marketing

by Stronz Vanderploeg • November 7, 2016

Ready to get started in video marketing?

We don’t blame you…

It’s pretty exciting to see the results that a video marketing campaign can deliver, and there are so many ways that you can use videos. But to actually reap the benefits that video can provide, you need to know what you’re doing. And for most marketers, getting started on the right foot can be challenging.

Video itself has a steep learning curve, and using it strategically to grow your business adds a whole new layer of complexity.

So in this video, I’ll share some information to help you get started in video marketing.

Read More


Video production houses vs. video marketing agencies

The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)

by Todd Hartley • August 30, 2016

Here’s a secret:

Not all video producers are created equal.

You may not realize this, but video production companies and video marketing agencies offer two very different services.

Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

Read More