video marketing tips

How to Increase Demand for Your Product Using Video

by Colin Noonan • February 23, 2017

You’ve designed a great product, launched it, and waited for prospects to line up for it…

But few people are buying, or even showing interest.

What went wrong?

Did you target the wrong audience? Was the price too high? Bad timing?

It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.

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How to Use Video to Generate More Leads

by Colin Noonan • December 15, 2016

Did you know that 55% of visitors spend fewer than 15 seconds on your website?

Even worse, 80% of your website visitors will never return.

Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

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The Types of Videos That Perform Best on YouTube

The Types of Videos That Perform Best on YouTube (Ep. 34)

by Todd Hartley • August 2, 2016

Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube channel.

Basically, people want to be entertained. And YouTube knows how to deliver.

So if your business is thinking about making videos for YouTube, you may be wondering how to get started and stand out.

You should be making videos everyone wants to watch…right?

As it turns out, broadcasting doesn’t work for most businesses on YouTube — even if you come up with a great idea for an entertaining YouTube video, that kind of content probably won’t get people to to buy.

So what does work for businesses on YouTube?

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The secret weapon for getting more investors

Equity Crowdfunding: A Secret Weapon For Getting More Investors

by Marcus Krieg • July 8, 2015

Do you need more investors?

Getting new investors can be a painstaking process for many businesses.

If you’re like most people, you probably spend hours preparing and often travel to present your pitch deck to potential investors.

You know all that time could be better spent actually growing your company. But for many businesses, investors keeps the doors open until you get traction.

There’s never enough time.

And for more established companies, attracting new investors keeps your stock price high and helps you keep your shareholders happy.

Whatever your motivation for attracting investors, the problems are two-fold:

1. Attracting new investors takes a lot of time
2. Creating and delivering an effective pitch is a hard skill to learn

If your business needs to attract more investors, then you’re going to love today’s post. In it you’ll discover a brand new opportunity for attracting investors, without spending all your time pitching.

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4K Video Production: What Marketers Need To Know

by Marcus Krieg • May 4, 2015

So, let me guess.

You want people to watch and share your videos, right?

Of course you do! That’s the whole point.

That’s why you create beautiful videos: because you know they perform better than “so-so” videos.

But what happens when technology improves and your videos start to look dated?

Pretty frustrating, isn’t it?

Fortunately, there is a way to future-proof your videos, which our Director of Production, Stronz, shares in this video.

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