video for business
How to Increase Demand for Your Product Using Video
You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.
How to Use Video to Generate More Leads
Did you know that 55% of visitors spend fewer than 15 seconds on your website?
Even worse, 80% of your website visitors will never return.
Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.
Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.
Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.
But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.
That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”
Is Video Marketing Right for Your Business?
Honestly, we think everyone can benefit from video marketing.
No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.
Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video.
And 80% of people cite video as “important” to the buying process.
Think about it. Wouldn’t you rather watch a video than read about a product?
Chances are, your audience would rather hit “play.”
So regardless of your industry, target demographic, product, or service, you should really start creating some videos.
Why You Need To Make Videos For Your Business
When was the last time you visited a website and scrolled past the video to read the text below?
Unless your video wouldn’t load, chances are, you hit play first.
Sure, there are those few that prefer to reading, but most of us want the multi-sensory experience that only video can deliver.
And if you’re not interested in reading, you customers probably aren’t either.
So if you haven’t already made videos for your business, what are you waiting for?
Stronz Vanderploeg, WireBuzz’s Director of Production, explains the many benefits of creating videos to promote your business on any budget.