The 4 Superpowers of Video Content (Ep. 30)
Let’s be honest…
Sometimes videos aren’t the right tool for the job. Sure, videos gets better results than text or images, but they also cost more and take more time to produce.
You don’t want to be “that” person who signed off on a video project, only to see paltry returns on the back end.
As a marketer, time and money are the two scarcest resources at your disposal, so you need you to be selective about when you use choose to create a video.
Fortunately, knowing when to use video is pretty simple — it all boils down to understanding the 4 big superpowers that give video an unfair advantage. By understanding these advantages, you can easily identify the situations that call for video…and those that don’t.