video analytics

The Truth Behind Facebook's Video Analytics Controversy

The Truth Behind Facebook’s Video Metrics Controversy (Ep. 43)

by Todd Hartley • October 4, 2016

By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.”

Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.

So what’s the big deal? Find out in this episode of Video Marketing Mastery!

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