6 Simple Ways to Use Testimonials that Increase Sales
If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.
But how should you use your testimonials? And are there better places than others to post them?
The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.
Here are a few of the most effective ways to share customers’ stories of success with your product or service…
3 Reasons Why Testimonials Are So Powerful
Smart marketers know that the most persuasive sales messages don’t come from a sales rep or a business owner…they come from other satisfied customers.
You’re not the most credible source of information on your product, because you have an incentive to sell it. Or at least that’s how your prospects see it.
But when your sales message comes from a genuinely satisfied customer, prospects view that as far more credible and persuasive.
And when you combine that kind of social influence with story and the emotional power of video, you get the most valuable kind of video content there is:
Here are three reasons why testimonial videos are so effective…