strategy

How to Increase Demand for Your Product Using Video

by Colin Noonan • February 23, 2017

You’ve designed a great product, launched it, and waited for prospects to line up for it…

But few people are buying, or even showing interest.

What went wrong?

Did you target the wrong audience? Was the price too high? Bad timing?

It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.

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How to Use Video to Generate More Leads

by Colin Noonan • December 15, 2016

Did you know that 55% of visitors spend fewer than 15 seconds on your website?

Even worse, 80% of your website visitors will never return.

Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

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3 Steps to Guarantee Your Videos Generate ROI (Ep. 28)

by Marcus Krieg • June 23, 2016

A lot of people jump into video projects with a trial-and-error mentality. Just because you think you’ll be able to fix it in post-production, doesn’t mean you should. When you do this, you are risking the quality of your video and sacrificing ROI.

Video is a big investment, so you should be considering ways to ensure a successful production before you dive into production. The last thing you want on your hands is a video that isn’t performing.

Unfortunately, there isn’t a single, surefire formula to make a video that will flourish with your audience. Instead, there are several steps you can take before you begin production that can greatly reduce risk and pretty much guarantee ROI.

So how can you be sure that the video you make today will work for you, attracting and converting customers? Marcus Krieg, our Director of Strategy, will tell you what you should do to create a successful video that will maximize your returns.

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9 Ways to Support Your Sales Team at Conferences

by Annette Mattern • October 24, 2014

So, after all your hard work, you finally got management to fund an exhibit at an industry conference.

The problem is, now everyone’s asking about ROI.

Really?! ROI?

The key to a positive return on investment is two-fold: containing costs while generating a lot of revenue.

Simply put, your plan must support your sales team’s efforts to boost sales at conferences. All it takes is some cooperation and a solid strategy. Luckily, you’ve come to the right place.

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How to Create a Conference Strategy

How To Create a Conference Strategy

by Annette Mattern • October 20, 2014

What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?

Attention.

You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.

But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.

These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.

Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.

As our products have evolved over time, so too have our methods for captivating the audience.

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