Content Marketing: 7 New Tricks for Old Marketing Dogs

by Annette Mattern • January 8, 2015

It’s a dog-eat-dog world.

And for those of us in marketing, that’s never been more true than it is today.

Seemingly overnight, content marketing burst onto the scene, challenging prevailing marketing practices that were honed over a century of professional skill, thought and discipline.

Along with the change came new tools, new data and new technical skills.

It can be intimidating. After all, they say “you can’t teach an old dog new tricks,” implying that only Millennials who possess these skills can succeed in today’s world.

In truth, marketing hasn’t changed as much as you think. All you need is some guidance. And a few new tricks.

To help you get started, I’ve compiled a short list of tips, or “tricks,” for anyone who’s feeling left behind by the seismic shift in the marketing landscape.

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