Social Video Marketing: Optimizing Your Videos For Each Platform
Remember when Facebook tried to make hashtags catch on?
How embarrassing was that?!
They tried to copy a technique that works on Twitter, but it just didn’t make sense for Facebook’s users.
It didn’t work because Facebook isn’t a discovery platform like Twitter. And it never was.
The critical mistake Facebook made here, is that they lost sight of what their platform is and how people actually use it. They tested something that was guaranteed to fail because it didn’t align with how users engage with their platform.
The same dynamic applies to marketers as well — if you don’t understand how to tailor your communication to the context and culture of each platform, you’ll just embarrass yourself like Facebook did.
You know what I’m talking about. You probably see it all the time; brands that create a tweet that automatically gets posted on Facebook too. Those results are so bad, they speak for themselves.
It’s pretty obvious that you need to tailor your content for each platform you’re using…and video is no different!
What Marketers Need To Know About Vertical Videos
A few years ago, vertical videos were laugh-worthy.
Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of the screen would be taken up by black pillar boxes on either side of the video.
Or worse, the entire video would upload on its side, so you’d have to tilt your head to see it in the correct orientation.
But now, mobile devices and apps are pushing the boundaries of what it means to shoot videos “the right way.”
So, now that each social media platform seems to have its own video preference, we’re left with a big question…
Should you shoot vertical or horizontal?
Find out in this video.
How To Create a Conference Strategy
What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?
You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.
But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.
These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.
Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.
As our products have evolved over time, so too have our methods for captivating the audience.
10 Quick Tips to Dominate Twitter at Your Next Conference
It sucks, doesn’t it?
You spend thousands of dollars bringing your company to a conference, only to get average (or below average) results.
In the past, this usually would happen to organizations that felt they needed to have a presence, but lacked the resources to really “go big.”
But today it seems that EVERY brand stands out, with flashy colors, elaborate booths, and cool conference “swag.”
Getting attention can be virtually impossible when everyone is using the same tactics. Walk into any exhibit hall today and you’ll find yourself bombarded with sound, color and motion. It’s an advertiser’s worst nightmare.
This conference booth “arms race” has driven up the cost of exhibiting at conferences for everyone. And with bigger budgets come greater expectations.
So how can event coordinators help their brand rise above the noise and stand out? Find out more…