Search Engine Optimization

Why 71% of Marketers are increasing Their Video Budgets

Why 71% of Marketers Are Increasing Their Video Budgets (Ep. 33)

by Todd Hartley • July 26, 2016

Video is effective — 91% of companies already using video marketing agree.

Furthermore, 71% of marketers have plans to increase their video budget.

And honestly, we’re not surprised.

We know that video maintains attention, increases memory recall, and builds trust with viewers. Video improves discoverability in Search, and major social media sites are now prioritizing video to keep users engaged.

So to marketers, making more room in the budget for video creation makes a lot of sense.

That being said, how can you use video in a way that will guarantee ROI?

Sure, if you already have a large audience, you’ll see return, and pretty quickly at that.

But what if you’re a small business that can’t afford to waste resources?

In this episode, Todd speaks from the perspective of a small business owner. Sharing some of the significant lessons he’s learned while using video to grow his company, he’ll show you why video really is worth the investment.

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How Video Helps You Own the Conversation In Your Industry (Ep. 27)

by Todd Hartley • June 16, 2016

Are you the person that everyone in your circle turns to for answers? Are you ready to be a leader and own the conversation in your industry? If so, video is one of the best places to start!

You already know that video increases your exposure and helps you engage with your audience, but how should you approach a thought leadership strategy if your niche is already crowded with great video content?

Conversely, what should your strategy look like if competition is scarce?

That’s what our Director of Strategy, Marcus Krieg, and I will be discussing in this episode.

Whether you’re embarking on new territory or competing with well-established experts, we’ll show you how to use video to become a leading authority in your industry.

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