How to Increase Demand for Your Product Using Video
You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.
How to Use Video to Generate More Leads
Did you know that 55% of visitors spend fewer than 15 seconds on your website?
Even worse, 80% of your website visitors will never return.
Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.
Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.
Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.
But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.
That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”
Using Video To Identify & Connect With Prospects (Ep. 37)
When it comes to content, video is in a league of its own.
It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.
But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.
And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.
But don’t take our word for it…
In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level.
3 Secrets to Speeding up Sales with Video
Ever wonder if there’s a secret to speeding up sales?
Guess what? There is…
It’s called video.
A good sales video can save valuable time. By automating part of your sales process with helpful videos, your sales team can focus on closing deals with better-informed prospects.
But do people really respond to videos as well as they would if they were talking to a real person?
Jason Fair, WireBuzz’s Director of Content Development, will walk you through the 3 ways video helps your sales team close more deals, faster.