sales

How to Increase Demand for Your Product Using Video

by Colin Noonan • February 23, 2017

You’ve designed a great product, launched it, and waited for prospects to line up for it…

But few people are buying, or even showing interest.

What went wrong?

Did you target the wrong audience? Was the price too high? Bad timing?

It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.

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9 Ways to Support Your Sales Team at Conferences

by Annette Mattern • October 24, 2014

So, after all your hard work, you finally got management to fund an exhibit at an industry conference.

The problem is, now everyone’s asking about ROI.

Really?! ROI?

The key to a positive return on investment is two-fold: containing costs while generating a lot of revenue.

Simply put, your plan must support your sales team’s efforts to boost sales at conferences. All it takes is some cooperation and a solid strategy. Luckily, you’ve come to the right place.

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