Content Strategy: Why Your Video’s ROI Depends on It

Content Strategy: Why Your Video’s ROI Depends on It

by Stronz Vanderploeg • October 5, 2016

Without a content strategy, all the hard work you put into creating videos can amount to nothing.

And with video in particular, you’re investing more resources into that content, which makes it even more important that you have a thoughtful strategy for how that video will achieve your goals and generate ROI.

Now, you might be wondering… what exactly does a content strategy look like?

Luckily for you, I’ll show you how to get started with a great strategy for your content in this video.

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Why 71% of Marketers are increasing Their Video Budgets

Why 71% of Marketers Are Increasing Their Video Budgets (Ep. 33)

by Todd Hartley • July 26, 2016

Video is effective — 91% of companies already using video marketing agree.

Furthermore, 71% of marketers have plans to increase their video budget.

And honestly, we’re not surprised.

We know that video maintains attention, increases memory recall, and builds trust with viewers. Video improves discoverability in Search, and major social media sites are now prioritizing video to keep users engaged.

So to marketers, making more room in the budget for video creation makes a lot of sense.

That being said, how can you use video in a way that will guarantee ROI?

Sure, if you already have a large audience, you’ll see return, and pretty quickly at that.

But what if you’re a small business that can’t afford to waste resources?

In this episode, Todd speaks from the perspective of a small business owner. Sharing some of the significant lessons he’s learned while using video to grow his company, he’ll show you why video really is worth the investment.

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