Lead generation

How to Use Video to Generate More Leads

by Colin Noonan • December 15, 2016

Did you know that 55% of visitors spend fewer than 15 seconds on your website?

Even worse, 80% of your website visitors will never return.

Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.

Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.

Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.

But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.

That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”

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