The Key Differences Between Facebook and YouTube Videos
Think Facebook and YouTube videos are the same? Think again.
Both platforms use video very differently.
Just think about how both social media sites function…
Facebook uses a News Feed, which means that your video, like any other post, is nearly impossible to find after a day or so.
YouTube, on the other hand, is a search engine, which means your videos have a longer shelf-life because they can easily be discovered. In fact, YouTube is the second largest search engine in the world, after Google.
Plus, the way Facebook and YouTube define a “view” is very different. On YouTube, you have to actually click on a video to count it as a view (auto-played YouTube video views aren’t recorded). Even with YouTube ads, they only record views after someone watches the ad for 30 seconds.
Contrast that with Facebook, where videos autoplay in the News Feed as you scroll past them. If you linger for just 3 seconds, even if you don’t look at the video, Facebook considers that a view.
And those are just two of the biggest differences. There are many other reasons why you may want to choose to upload your video to one site over the other, or even potentially create different versions of your video and use both, like we do.
In this episode, I’ll share how to use video on both platforms effectively.
What Facebook’s Recent Analytics Scandal Really Means For Marketers
By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.
As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.
But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…
So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.
How To Increase Your Facebook Audience Reach Using Video
Facebook is becoming an increasingly frustrating problem for marketers.
On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.
But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.
Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.
And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!
Find out how video can help This Week In Video Marketing!
A Simple Tip To Get More Viewers For Your Facebook Videos
Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio.
In fact, many Facebook users routinely watch videos without sound. That means you need to communicate most of the value of your video without audio.
That can be a serious challenge if you’ve already created a video. Captions can only do so much for you, because they force your viewers to read, which kind of defeats the whole point of using video, right?
However, if you know you’re creating videos to be shared with your Facebook fans, then there are many simple and effective ways to overcome Facebook’s silent autoplay.
Flashcards, animations, and subtitles help carry your video’s message without sound. So in this video, I’ll share some ways you can use text effectively in your to Facebook videos.
The Truth Behind Facebook’s Video Metrics Controversy (Ep. 43)
By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.”
Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.
So what’s the big deal? Find out in this episode of Video Marketing Mastery!