9 Tips for Improving Your Facebook Live Videos
We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from the crowd.
But you may have noticed one big limitation: Facebook live only works on mobile.
So if you want to share high-quality footage, mobile video immediately sounds like a red flag.
While the cameras on our mobile devices are continually improving, they’re still no match for a dedicated video camera. And let’s be honest, no one’s bothered to improve the quality of your phone’s mic for years.
Sure, there are ways to work around using your smartphone altogether, but it get’s really complicated when you try to use anything else for Facebook Live.
So how do you make the most of what you have to work with?
The good news is, you’re not entirely limited to the quality of your phone’s camera lens and microphone; there are many new tools you can use to make the most out of your next Live event.
How To Increase Your Facebook Audience Reach Using Video
Facebook is becoming an increasingly frustrating problem for marketers.
On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.
But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.
Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.
And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!
Find out how video can help This Week In Video Marketing!
Facebook Live: Why Marketers Need To Start Using It
In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it’s easy to get buried in your followers’ news feed, especially on Facebook.
Fortunately, there’s a unique window of opportunity to gain a competitive advantage and get huge exposure for your brand, right at the top of ALL your follower’s feeds.
We don’t know how long it will last, but right now Facebook is promoting their live video functionality. In order to help it catch on, they’re putting your live events at the top of your followers’ News Feed and are even sending them notifications to increase engagement!
Make sure you understand the benefits of using Facebook Live in this episode.
Transform Facebook Friends Into a Business Referral Network (Ep. 35)
Whether you realize it or not, you probably already know your company’s biggest advocates.
They might be your childhood friend, a connection you made at an event, the relative you haven’t talk to in years, an old co-worker. Really, it could be anyone on your Facebook friends list.
Think about it — these people know you, trust you, and are willing to listen to what you have to say. You’ve already built a relationship with them, so it won’t take much to convince them that your business has a lot to offer.
The only thing that’s missing is relevancy. Sure, you write status updates about work and share posts from your business’s Facebook page, but those things can quickly get buried in your friends’ and followers’ News Feed.
So how do you deliver information that will stay at very top, so that people will notice you and remember the value that your business provides?
Grow Your Business with Facebook’s Live Presidential Convention Strategy
Did you notice? The presidential conventions were everywhere last month, especially on Facebook.
And no, it’s wasn’t by chance. During the 2016 conventions, facebook encouraged delegates, politicians, and media companies to use Facebook Live to share their immediate thoughts and reactions.
More importantly, they’re not just promoting content created by public figures. Right now, anyone can take advantage of publishing with Facebook Live to be front and center on their followers’ feed!