How to Increase Demand for Your Product Using Video
You’ve designed a great product, launched it, and waited for prospects to line up for it…
But few people are buying, or even showing interest.
What went wrong?
Did you target the wrong audience? Was the price too high? Bad timing?
It’s easy to make excuses for why quality prospects don’t convert, but in our experience, it can usually be boiled down to one common mistake.
How to Use Video to Generate More Leads
Did you know that 55% of visitors spend fewer than 15 seconds on your website?
Even worse, 80% of your website visitors will never return.
Businesses, now more than ever, need to play the long game and nurture relationships with their prospects. But before you can start building those relationships, you first need to actually generate leads from your website.
Thankfully, with built-in plugins and embeddable forms, it’s easier than ever to convert website visitors into highly-qualified leads.
Then, once you’ve gotten permission to continue the relationship, it’s time to nurture them with great content.
But the problem is, most businesses are only using newsletters, free trials, and other low-value offers to generate leads.
That’s just not going to cut it, which is why I’m going to share a simple way to permanently 5-10x your website’s lead conversion rate using a video-based “lead magnet.”
Content Strategy: Why Your Video’s ROI Depends on It
Without a content strategy, all the hard work you put into creating videos can amount to nothing.
And with video in particular, you’re investing more resources into that content, which makes it even more important that you have a thoughtful strategy for how that video will achieve your goals and generate ROI.
Now, you might be wondering… what exactly does a content strategy look like?
Luckily for you, I’ll show you how to get started with a great strategy for your content in this video.
How Video Fits Into The Buyer’s Journey (Ep. 31)
When was the last time you made a big purchase without doing your own research first?
People want the best, and they’re not going to take your word for it anymore.
Reading about products, looking up reviews, and checking out competitors are all a normal part of being a consumer today.
And that’s not all…
Don’t forget that people must first become aware of their problems or desires before they start researching. Only then can they make a decision.
These steps are all part of the Buyer’s Journey. And if you understand what your potential customers are going through, then you’re better equipped to make content that will quickly guide your customers through the buying process.
Not only does this method generate more ROI by helping you deliver your prospects the right content at the right time, but new tools like Wistia and HubSpot help businesses understand their prospect’s needs and behaviors like never before.
But even with these insights, you still need to make content that your prospects find valuable.
That’s why we brought in Jason Fair, WireBuzz’s Director of Content Development, to discuss the importance of making videos to complement the Buyer’s Journey.