Using Video To Get the Most Out of Your Conference Strategy (Ep. 29)
Do you depend on conferences to generate leads and make connections in your industry?
If so, you know that the leads you develop at conferences are critical for increasing ROI.
But what about when it’s over—are you effectively nurturing your new contacts once they’ve gone home?
Converting your leads to customers depends on your post-conference tactics, so you should be putting as much work into your follow-up email campaign as you did your pre-conference strategy.
And what about everyone else in your industry that couldn’t attend?
Only a small percentage of your target customers will be at the conference with you. The rest are wondering what it would have been like to be a part of the action.
Video can enhance your business’s conference strategy every step of the way.