Using Video To Get the Most Out of Your Conference Strategy (Ep. 29)
Do you depend on conferences to generate leads and make connections in your industry?
If so, you know that the leads you develop at conferences are critical for increasing ROI.
But what about when it’s over—are you effectively nurturing your new contacts once they’ve gone home?
Converting your leads to customers depends on your post-conference tactics, so you should be putting as much work into your follow-up email campaign as you did your pre-conference strategy.
And what about everyone else in your industry that couldn’t attend?
Only a small percentage of your target customers will be at the conference with you. The rest are wondering what it would have been like to be a part of the action.
Video can enhance your business’s conference strategy every step of the way.
10 Quick Tips to Dominate Twitter at Your Next Conference
It sucks, doesn’t it?
You spend thousands of dollars bringing your company to a conference, only to get average (or below average) results.
In the past, this usually would happen to organizations that felt they needed to have a presence, but lacked the resources to really “go big.”
But today it seems that EVERY brand stands out, with flashy colors, elaborate booths, and cool conference “swag.”
Getting attention can be virtually impossible when everyone is using the same tactics. Walk into any exhibit hall today and you’ll find yourself bombarded with sound, color and motion. It’s an advertiser’s worst nightmare.
This conference booth “arms race” has driven up the cost of exhibiting at conferences for everyone. And with bigger budgets come greater expectations.
So how can event coordinators help their brand rise above the noise and stand out? Find out more…